Wings Of Fire Book Review and Summary

Wings Of Fire Book Review and Summary Written by Dr. A.P.J Abdul Kalam, honorable President of India. Wings of Fire is an autobiography capable of inspiring even a common man into becoming a technologist. A well composed novel which revolves around the life of Mr. Kalam a renowned scientist as he shares his experiences and the minutest of details of his life. I like the way the book has been put together along with the delicate facts of his personal life. His family background, the pain and suffering he went through and recollected himself is commendable. The day I finished reading this book, such an influential personality impacted me very deeply and it gave me a glimpse of how the power of positive thinking can help achieve all odds. This autobiography comprises of a balance of details of the technological and political challenges faced to prosper in its aeronautical and space program. It is also a success story of Dr.Kalams participative management practices. Also, it gives an insight into the lives of Hindus and Muslims of India and their relationships among each other and among multi religious communities in India. Wings of Fire is an account of a young boy who tries to achieve his dreams beating all odds. The story emphasizes the importance of family, relatives and friends in helping achieve each others goals and turning dreams to reality. It teaches us to become a patriotic citizen of our country shown in the book as a determinant India and countless effort of its scientists in achieving superiority in aeronautical, space and rocket technology. This book offers an important lesson of finding success from failures of Indian space and rocket infrastructural programs. A good presentation of the role of other renowned scientists moulding our countrys future. This book is full of information and is a recommended choice for every student, because this book has the influence and power to motivate a person to stand out in life. Wings of Fire is a unique model of accomplishing ones goals, while fulfilling the promise to its country. As I read through this book I felt the same humility that Mr.Kalam felt when he was engaged into the program. A friend recommended me this book and I am glad that he did. This book is an biography of Indias president Abdul Kalam which has been co-authored with famous Arun Tiwari, who once had worked with Kalam in the field of military defense research. As from the book itself, this is the story of Kalam who flourished from darkness into the bright sunlight, his personal and professional effort. . . . . . . This is also the narrative of independent Indias struggle for technological self adequacy sovereignty in defense systems a story as much regarding politics, as it is regarding science. The story tells us about Kalams rise from a humble lower-middle class family his narrative of Indias efforts in rocketry space technology. Segregated into four sections, the book gradually reaches for the stars Orientation, Creation, Propitiation Contemplation. As a tribute to his mother and father, the book is dedicated to his parents. The first segment relates to the early life of Avul Pakir Jainulabdeen Kalam. His recollections of the early days are very suggestive of good old Magudi set up. He remembers his parents, relatives and teachers his most influential characters in the book. Adding color to the section are pictures of that time. This segment covers all his early learning and travels. The next segment is related to Kalams further education and work experience and his involvement with projects of military defense and space, primarily the SLV3. This part has many scientific details and is an introduction to defense and space research organizations. Kalam is an aam aadmi at heart, this is shown in the book in many of his narratives through his interaction with even the insignificant people in the hierarchy like Dr Brahm prakash, Prof Satish Dhawan and Prof Vikram Sarabhai. The third segment covers the years from 80-91 when Kalam is posted from ISRO to military defense labs. Filled with many pictures, this section too keeps us entertained. And to imagine he worked mostly in government institutions where bureaucracy and red tapes are the order of the day. We have all heard of SLV3, PSLV, Akaash, Naga, Agni, Trishul in the news and these technological achievements marks the success of what is now, one of the strongest and determined aeronautical and space organization of India. The last segment is connected with the later years where Kalam is bestowed upon with series of awards, his thought and his visions for a proud India. It is almost impossible not to be inspired by the life of Mr.Kalam. This segment along with the conclusion also mentions of Kalams dream for the year 2020. The book itself is written in simple English and it seems as if the author is speaking out to the reader directly. One must read this for the following reasons Indias greatest scientist Abdul Kalams story, military and defense research, missile technology, Indias vital space programs and general knowledge. Throughout the book there are morals that are for the grooming purposes for everyone, even for the administrators. Abdul Kalam tells us how the finest of people can be brought out. Abdul Kalam is referred to as spiritual scientist, his visions and contributions to his country. As a young man, Abdul Kalam was inquisitive and keen to learn more and more about science. Kalams mentors persuaded him to ponder onto the great opportunity into space science and by achieving this India will become self-sufficient in aeronautical and rocket science. He was the first one with a vision that India has great potential in its space and satellite development of launch vehicles. SLVs provide as the foundation for a range of state-of-the-art missile technology in Indias military. From an American viewpoint, when everyone is shouting bloody murder and weapon proliferation, Abdul Kalams memories of Frances taking away of support and fake accusations of German help serve as a alarming reminder that embargoing a country simply cannot work if the countrys public is strong enough to control their own destiny. Its worrying that there is little debate on the ethics of an impoverished country developing nuclear weapons and deploying delivery systems. . . .But thats almost totally lost in the argument of self-reliance, a determination to never again surrender to foreign rule. Abdul Kalam, an optimist, made helped India become self sufficient in its space and rocket technology. The book also inspires the youth of India living nationally and internationally that they appreciate the one marvel achieved by their nations hero, Abdul Kalam and strive themselves to become strong in every area of their profession and make India prosper for eternity. Abdul Kalam, the man with many names. He is most trusted man in India according to survey, He is also known as the missile man of India. Abdul Kalam will be cherished long after he is gone, the man whom India loves. The book is a journey into Abdul Kalams life; the book however does not cover his presidency days that were published before he became the president of India. Abdul Kalam stayed in Ramesh Varam which is famous for its Shiv temple. The famous temple was few kilometers journey from Abdul Kalams home, a Muslim dominated area. Abdul Kalam use to sell newspapers to help his brother, was good friend of the priest of the temple and his father was respectable man whom people used to turn for advice. Abdul Kalam writes about his school days, his brother in laws influence on him and his teachers in the initial chapters. He also writes about his financial challenges he faced during the time he was into education. The later chapters are some of Vikram Sarabhais immense contribution in establishment of space research center and opening up new feets for coming scientists. Abdul kalams efforts in association with other scientist would make ordinary Indian understand the zeal , the effort of human soul in making India , a well respected country in space science. As a mentor of Abdul Kalam, Vikram Sarabhai had expert management skills and team building skills with which he groomed Abdul Kalam into becoming a scientist to remember for years to come. In one of his meeting with Vikram Sarabhai at 3 a.m, Abdul Kalam worked hours at stretch with his colleague for presentation to defense minister and he forgets an important personal event to attend to, this shows Kalams determination for his work and his country to succeed. ISRO, prithvi, agni, nag, trishul are some of the achievements which every Indian is proud of. It was a moment to cherish when India made its first journey to the moon and along with this journey to success was Abdul Kalams belief that nothing can stop India from reaching the stars and he certainly proved himself as one of the stars. Considering that this book comes from a scientist, this book does have little scientific narration. SLV, Geo satellite, composite material, mechanical engineering and such things. The journey itself always has technical errors especially when its scientific in nature. Abdul Kalam, like the man himself forced his will to victory over failures, fears and disappointments. At the core, the book is about the great Indian dream. A wish that all the founding fathers of a country have, a wish fulfilled by Abdul Kalam. A country which is divided by religion and caste. A country which has a corrupt political system and where money rules, Abdul Kalam still made millions of citizens of India a proud nation. Aftermath

Synopsis on Customer Relationship Management

G. PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M. S. A. MOTORS, KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH, MBA Assistant Professor. INDEX| 1. | Introduction| | 2. | Objectives of the Study| | 3. | Need for the Study| | 4. | Scope of the Study| | 5. | Research * Source of data * Procedure of sample size| | 6. | Limitation of the Study| | 7. Company details| | Synopsis Approval Letter This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled â€Å"A Study on Customer Relationship Management with reference to M. S. A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision. Signature of t he Guide Signature of the HOD IntroductionRelationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms have been the pioneers in adopting the practice of Customer Relationship Management practices.Indian banking industry has witnessed rapid development in recent past with the initiation of financial sector reforms. The thrust of financial sector reforms was to improve efficiency, competitiveness and productivity of the financial system. The entry of new generation private sector banks which provided technology aided services like Internet banking, Mob ile banking, Inter Branch network, etc. , has electrified the banking environment in India and has added a new dimensions to automation in Indian banking. Customer Relationship Management is a vital factor to improve the performance of the banks.Most of the banks in India are now turning to CRM as they are increasingly realizing that the cost of acquiring new customers is for higher than the cost of retaining existing customers. This quest has led to the implementation of CRM in banks. The concept of CRM is in the initial stage of implementation in banks, as getting the CRM philosophy work in a bank is quite complex as well as a challenging task for, its implementation is based on certain key principles, namely, ?The banks must realize that all customers are not equal; Customer profitability varies from person to person; ?Not all customers are evenly desirable for the banks; ?The banks must differentiate their customers based on the „Value Criteria; ?Value is the profit that t he customer adds to the bank account; and ?A more profitable customer is a „High Value customer and a less profitable customer is a „Low Value customer. Changing perception of customer The perception of a customer has drastically changed. Peter Drucker said twenty-five years ago, that the purpose of a business wads to attract and retain a customer.There has been a phenomenal change and paradigm shift towards customer focus during the past five decades in the Indian context, ?1961-1970 Servicing the Customer, ?1971-1980 Satisfying the Customer, ?1981-1990 Pleasing the Customer, ?1991-2000 Delighting the Customer, ?2001 and beyond Relating the Customer. Today, the customer relationship between the banker and customer has come under the sharp focus both the customers? ends. 2. OBJECTIVES OF THE STUDY * To identify various services offered by MSA motors to consolidate their CRM strategies. To study the customer perception on factors influencing Customer Relationship Manageme nt in MSA motors * To classify the customers opinion on initial strategies, maintenance strategies, technology, service satisfaction and impact of CRM. * To ascertain the perception of show room executives on various aspects of CRM. 3. Need for the study As lifestyles change people begin to have more experiences in banking. There are two consequences of this 1) Customers have different feelings about services provided for them by Show rooms 2)Customers develop higher expectations for their Buying experience. . Scope of the study Scope of this study is it will assist MSA motors to get its own customer relationship management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows * Maintain current/ existing customers. * Achieve new potential cu stomers. * Retain all the customers * Profitability increment Reputation and credibility increment, etc. , 5. Research Methodology Source of the Data: Primary Data 1. Primary data are always original as it is collected by the investigator. 2. Suitability of the primary data will be positive because it has been systematically collected. 3. Primary data are expensive and time consuming. 4. Extra precautions are not required. 5. Primary data are in the shape of raw material. 6. Possibility of personal prejudice. Primary data is collected from interview and questionnaire in this study. Secondary dataSecondary  data, is data collected by someone other than the user. Common sources of secondary data for  social science  include  censuses, organizational records and data collected through qualitative methodologies or  qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of  quantitative data, provides larger and higher-quality  databases  that would be unfeasible for any individual researcher to collect on their own.In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and or developments. Secondary data is collected from company, newspapers, journals, websites, and from library books. 6. Limitations of the Study * The response from the customer may be biased * Since the sample size is limited, it may lead to the partial true factor about the research. * The information obtained or the collection of data is limited. Due to time constraint the study is restrict to Kurnool onlyCOMPANY DETAILS Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been producing cars in India since 1983. Maruti ’s revenues totaled approximately 73. 3 billion rupees in 2009-2010. It’s operating profit as of 2009-2010 is 75 billion rupees while its net profit comes to 6. 8 billion rupees. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India, which have an annual combined capability to produce over a 12 lakh (12, 00,000) passenger car units.The company is planning to invest 17 billion rupees in the Manesar plant. Maruti is known for its hatchback cars, especially the Maruti 800. Other popular hatchback models include the Maruti Zen and the Alto. It offers fourteen brands and over one hundred and fifty variants – Maruti 800, Omni, Eeco, Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire. Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.Maruti Suzuki has an employee strength over 7 ,600 (as at end March 2010). In 2009-10, the company sold a record 10,18,365 units including 1,47,575 units which we exported primarily to Europe, the remaining 870,790 sold in India. In the third quarter of 2009-2010, the company sold 258, 026 units. Thus, in March 2010, Maruti Suzuki had a India market share of 53. 3 per cent of the Indian passenger car market of 16,33,752 passenger car units. Maruti Suzuki will be investing around Rs. 1,250 crore (Rs 12. 5 billion) on capacity expansion of the K-series engines between 2010 and 2012.The expanded annual capacity will be over 7 lakh units from the present 5 lakh units of K-series engine cars. This will be a progressive investment to be completed by 2012. It has a sales network is 802 centers in 555 towns and cities across India. The customer service support network comprises of 2,740 workshops in over 1,335 towns and cities. In 2008, Maruti Suzuki India Limited, unveiled a National Road Safety Mission under which it would train 500, 000 people in safe driving in 3 years at 61 Maruti Driving Schools and 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara. HISTORYIn 1981, Maruti was launched. The company was started by the Government of India and was initially called Maruti Technical Services Private Limited. The first Managing Director of the company was Sanjay Gandhi, late-Indian Prime Minister Indira Gandhi’s son. During the period of 1985 to 1996, a few other significant developments took place including Suzuki taking up 50% stake in Maruti, leading to a 50-50 joint venture between Maruti and the Government of India and over 60 per cent of its parts being produced in India leading to lower costs of production as the parts didn’t have to be imported from abroad.When asked why Suzuki was chosen as the partner of this established corporation, the chairman of Maruti, Mr. R. C Bhargava said that the company went to Japan and none of the companies out of Nissan, Mitsub ishi and Daihatsu were ready to bring 40 per cent equity in India. Suzuki was the only company which agreed to bring 26 per cent equity in India and raise it to 40 per cent thereafter. The first car that the company produced was a four-door Maruti 800 and the second car that the company produced was a Multi-Utility Vehicle called the Omni. Between 1994 and 1996 Maruti released the Esteem, the Gypsy, the Omni, the Gypsy King, Zen and Esteem.It also opened a second plant in Manesar whose capacity at the time of opening was 2,00,000 units. In 2000 Maruti launched a call center. This was the first time a car company had ever launched a call center in India. In this year, Maruti setup a website for its Wagon-R car, introduced a new model of the Zen, got the IRTE National Award for its safety initiative, traffic management and environment protection, launched the Baleno and the Wagon R with electric power steering, joined hands with Sumitomo for providing after-sales service and introduce d the Suzuki Alto. The Gurgaon plant had stopped production due to a strike by the employees.Maruti introduced its first CNG car in 2001. In the same year Maruti invested 550 crore rupees in manufacturing cars. In 2002, Maruti launched Maruti Finance to offer financial services like extended warranty and finance for car insurance. It also hiked its car prices and launched the Versa. This was a good year for Maruti in exports as it produced 16,000 cars for an order to Europe. In the next few years Maruti got into collaboration with various companies to launch car-selling schemes. They partnered with State Bank of India to launch a scheme where each branch of the bank would sell a Maruti car.The company also tied-up with Reliance Industries Limited for lease and fleet management. This was the same year Kumar Mangalam Birla joined Maruti as an independent director. From 2005 – 2007 Maruti became the market leader of Indian cars and in 2006 unveiled the new Wagon-R in Punjab. In 2007, Maruti launched the SX4 sedan. TECHNOLOGY Maruti Suzuki uses an innovative Compressed Natural Gas technology – the Intelligent Gas Port Injection (iGPI) on five of its models – the SX4, Eeco, WagonR, Estilo and Alto. The iGPI technology delivers more power and runs like a petrol-filled engine while achieving fuel-efficiency.The iGPI technology uses injectors for each cylinder and a particular amount of CNG is injection in the engine through gas ports. The Engine Control Unit controls the amount of CNG needed for each ride. Two components used by Maruti in cars such as the Maruti Omni to help increase fuel economy are the crankshaft sensor and knock sensor. They control the ignition timing and fuel injection. The crank shaft is a part of the car’s engine that translates its linear motion into rotation. The sensor is part of the internal combustion engine which monitors the position and rotational speed of the crankshaft.The knock sensor is a part thatâ€⠄¢s linked to the car’s engine-when the car’s engine is not working it knocks on it and usually you hear the knocking sound. The knock sensor will send a signal to the Powercontrol Car Module (PCM). The Maruti Swift has a Direct Diesel Injection System engine. This engine has efficient combustion, higher torque and cleaner emissions. It is an extremely light engine and has a 75 bhp, 190 Nm of torque capacity. It has a five-step multi-injection technology that makes the car run more smoothly than other cars.It also has a Double Over Head Camshaft that gives the engine a quick run. It also has a Chain Drive Timing System. This engine is way better than the Maruti 800 engine which has a Single Over Head Camshaft and only two valves per cylinder while the Swift has sixteen-valve cylinder. The Maruti Suzuki SX4 has a Variable Valve Timing engine. According to the company, they will use K-Series engines in all car models. India’s largest car manufacturer Maruti Suzuki decided to implement the K-series petrol engine in all the models for at least five years according to a company report.The K-Series engine is a straight four cylinder engine that comes in Single Overhead Camshaft and Double Overhead Camshaft variants. This engine will be made in the Maruti Manesar plant in Haryana for the A-Star car which is produced in India and sold in Europe. The K-Series engine is Euro 4 and Euro 5 compliant and is the most advanced of engines. The engine has a CO2 emission of 109 gm/km and plans to reduce it further. The engine is extremely fuel efficient. ————————————————- Awards & RecognitionAs one of the top Indian brands of cars, Maruti Suzuki has won many national and international awards since it began production. Some of the major accomplishments of Maruti are listed below: 1. Maruti Suzuki Alto received the TNS Voice of Customer Award in 200 8. TNS Global is a market research firm. In the same year Maruti received the CNBC-Autocar India Award in the category Best Value for Money Car for the SX4. It also received the CNBC-Autocar India Best Mid Size Car Award and the CNBC-Autocar India Car of the Viewers’ Choice Award for the SX4.Maruti Suzuki India Limited received The Car Manufacturer of the Year Award in 2008. 2. In 2009, Maruti won the JD Power Asia Pacific Customer Satisfaction Index (CSI) Survey award, the JD Power Asia Pacific Sales Satisfaction Index (SSI) Survey award, the Most Preferred Car Brand Award at CNBC AWAAZ Consumer Award, the Golden Peacock Eco-Innovation Award, and the Gold-Award by India Manufacturing Excellence Awards (IMEA). 3. In 2010, Maruti won the CNBC-TV18 Overdrive Manufacturer of the Year Award and the Autocar Manufacturer of the Year Award. 4.Alto’s â€Å"Boondon Mein† campaign won the Silver medal of the prestigious â€Å"Effie Award† in 2006 and 2007. 5. Alto won the â€Å"Car of the Year† and â€Å"Most Exciting New Car of the Year† by India’s automobile magazine in 2000. Some of the international awards that Maruti has won include the following: 1. Japan – It won the Car of the Year award by the Automotive Researchers' ; Journalists' Conference, the 2005-2006 Car of the Year, the Goof Design Award by Japan Industrial Design Promotion Organization and the 2005-2006 Carview of the Year Award. 2.Iceland & Ireland – Maruti Suzuki won the Car of the Year 2006 given out by the BIBD Association of Automotive Journalists, the Samperit Irish Car of the Year 2006 given out by the Irish Motoring Writer’s Association. 3. New Zealand and Australia – Maruti won the Fairfax AMI Small Car of the Year Award by Autocar, the National Business Review Small Car of the Year Award by The National Business Review and the 2005 Carsguide Car of the Year. 4. Malaysia – Maruti Swift was the winner in the NST Mastercard Car of the Year 2005 â€Å"Small Car† category. 5.China – Maruti Swift won the 2005 CTV COTY â€Å"Economical Car† by CCTV. ————————————————- International Operations Maruti Suzuki is a global company with over 8,500 employees engaged in sales, customer service, manufacturing, and distribution in many countries across the world. It is partly owned by the government of India and partly owned by the Japanese company, Suzuki Motor Corporation. Suzuki Motor Corporation, the parent company owns 54% of Maruti’s shares. Maruti’s cars are of European style but custom-made to cater to the local markets.Maruti Suzuki has launched the Grand Vitara, SX4 and the Swift as part of the worldwide strategy. Maruti Suzuki not only provides hatchbacks, mid and small level cars but also luxury cars. Maruti Suzuki has also launched another concept car called Kizashi which was showcased in the Frankfurt Motor Show and is now available in India. The Grand Vitara, which is an SUV and Kizashi, which is a sports sedan are imported from Japan as completely built units(CBU). Maruti Suzuki is sold in China by Jiangnan Auto. The company has launched the car at Rs. 1. 24 lakhs.Four companies that produced the Maruti 800 in China are: Chang’an Auto, Jiang Nan, Xi’an Tai and Sichuan Auto Maruti Suzuki also has office in Japan. Indian engineers sometimes travel to Japan to work on Maruti cars and Japanese engineers sometimes travel to India to provide their expertise for Maruti Suzuki. ————————————————- Exports Maruti Suzuki exports entry-level models across the globe to over 100 countries and the focus has been on identifying new markets. The company exports to the United Kingdom, Italy, Hungary, Netherlands, Germ any, Latin America, Africa, Philippines and Indonesia.Along with these countries, Maruti also sells its cars to Algeria, Chile, Sri Lanka and Nepal. The company exported 38,000 passenger cars in 2006-2007, around 6. 4 per cent of its total sales. The car that contributes most to Maruti’s export income is the A-Star model. In 2007, Maruti got an export order of 11,000 units of the Zen Estilo to Indonesia and 1,500 units of the Maruti Alto to the Philippines, become the initial car manufacturer to export to South East Asia. Maruti crossed the cumulative half-a-million export mark in February 2008, becoming the first Indian car company to export half-a-million units.Maruti has tied up with the Mundra post for development of port facilities for export shipments through Pune Car Carriers. Maruti started exporting cars from this post in January 2009. Moving to international markets, Maruti has large export volumes to Latin America and the lesser-developed region of Africa. Marutiâ €™s exports have increased by 60% over the years at these two locations. In 2008, in a joint venture between Maruti Suzuki, Mundra Port and the Special Economic Zone, the company exported 1,00,000 units of the A-Star from the Mundra Port.Even though the company exports to all five continents, Europe makes up 56 per cent of Maruti’s cumulative exports as of February 2011, making it the single largest source of export income for the company. The sales figures for the continent of Europe as of February 2011, by country are given below: – Netherlands – 67,700 units – Italy – 41,000 units – United Kingdom – 34,000 units – Germany – 20,000 units – Hungary – 20,000 units ————————————————- Future Plans On May 11, 2011, Maruti announced its plans to design new car models at its Rohtak Plant in India.Th e new car models will be crafted for the next four years for the Indian and International Market. Maruti is experimenting with new car models in an effort to stay ahead of its competition and will be responsible for 25 per cent of Suzuki, its parent company’s, revenues. In the financial year 2010-2011 Maruti Suzuki reported a net sales figure of 37,522 crore rupees. Maruti will invest in a new plant in Gujarat which will produce 6 million units a year which is being done in an effort to make the company the leader in the car market. The company is having a look at different plants as shown by the Government of India.In another effort, Maruti will introduce four new cars in the Indian market: The mass-market hatchback, a utility vehicle, a new and improved Swift, and a unique SX4. The company plans to release the design of the YE3, the hatchback by June-July 2011 while the car will actually be shown in the Auto Expo 2012. The company plans to design the YE3 without any involve ment of Suzuki which is a major feat since most of its cars have been designed in collaboration with Suzuki in the past. The YE3 will be a four-door, four seat hatchback and will be available in a 600-800cc engine and a five speed manual transmission.The company also plans to launch the Maruti R3 under a different name. The Maruti R3 is a Multi-Utility Vehicle that will come in a Rs. 7 lakhs – Rs. 9 lakhs ex-showroom price and is a six-seater compact van strapped with three rows of seats and rear-hinged rear doors. The car will come in both 1. 2 litre K-Series engines and a 1. 6 litre Variable Valve Timing engine, each of which have been present in the popular models of Swift and SX4. The R3 will compare to an Innova. The company plans to sell it in emerging markets. It will be showcased in the Auto Expo 2012.The company plans to get a diesel engine for the car from Volkswagen. The third new model of Maruti, the new Swift will be launched by July 2011 will a 1. 3 litre multi- jet diesel engine and a 1. 2 litre K-Series engine. The new Swift fall in the Rs. 3. 5 – 5. 5 lakhs bracket depending on the model and approximately 17,000 units will be produced each year. Along with coming up with new cars and new plants, Maruti is also expanding its transportation capacity. The company has forged partnerships for this with the Adani group to set up a mega car terminal at the Mundra port.

Phase 2 Individual Project Essay

There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it. I chose to research McDonalds, because it is one of the most successful restaurant chains around the world. They use effective management to strategize global expansion. . They develop effective customer brand loyalty through their Human Resource Department and company personnel. McDonald’s international orientation has ethnocentric and polycentric approaches. Its ethnocentric approach begins with how they initially entered international markets by leveraging standardized product offerings, clean and bright environments, and American brand equity (McDonald’s Success Strategy and Global Expansion through Customer and Brand Loyalty). But with changing times McDonalds have adapted to local regions remodeling it retail space and while changing product line to appeal to local taste. By the golden arch being connected to American culture, it can be at risk in other countries by not staying true to what McDonald’s stand for. By brushing aside ethnocentric considerations , it could be an identity lost. The polycentric approach is how they provided growth and employment to a vast  number of minority groups in the United States and people around the globe. McDonalds is culturally connected around the world be providing business training for employees in Hong Kong and in the UK offering 1800 to employees to continue their education, just to name a few. The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction. McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a to ugh foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to â€Å"think global, act local.† Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success internationally. By taking the necessary steps and observing differences in cultures, they were able to tweak their products without causing disruption. Also, McDonalds turns bad into success, by being in the forefront of environmental issues McDonalds took their issues and established their own Global Environmental committee and outlined the steps to reduce solid waste. Ov er the years there has been much global health concern, mainly in relation to children. In response to the concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being (The Success of McDonald’s Franchise). Finally, what is value chain dispersal and integration strategy? Value chain dispersal is how a business receives information and takes the information to add value to their business in the selling of their product to customers.  Value chains can produce goods or services. The goal of the business to produces maximum value for the least total cost. Integration strategy is use in the training of management and employees, reduce in-effective communication, and reduce cost. The international strategy that is organized around value chain dispersal and integration strategy involving McDonald’s, is that they know their strengths and weaknesses. Adding values strengthens the corporations as a global economy, where the weaknesses are transformed into a positive factor. These projects take effective management. Effective in management in turn can produce great employees, in which they can effectively communicate and execute the mission and statement. In conclusion, it was very informing to research a franchise success, such as McDonald’s. What is even more intriguing is their success locally and internationally and how they cater to different cultures, by researching needs and wants. McDonald’s knows what takes to be a huge success is and success takes brain-storming, along with talent. Reference McDonald’s Success Strategy And Global Expansion Through Customer And Brand Loyalty. The Clute Institute Journal Of Business Case Studies, 3. Retrieved from http://journals.cluteonline.com/index.php/JBCS/article/view/4857/4949 McDonald’s International Strategy: Squander Brand Equity? (2009). Retrieved from http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ Roger, Arvind, Kashlak, Rabi, Bhagat, & Phatak (2009). International Management: Managing in a Diverse and Dynamic Global Environment (2nd ed.). [Course Smart Solutions]. Retrieved from http://wow.coursesmart.com/9780077674113/?CSTenantKey=coloradotech&spid= The Success of McDonald’s Franchise. (n.d.). Retrieved from http://www.franchisedirect.com/information/trendsfacts/thesuccessofmcdonalds/8/1111/#note4

Dos and Donts What to Wear to a Job Interview - 691 Words

Dos and Donts of What to Wear to a Job Interview Quite frankly, an individuals attire could either enhance or minimize his or her chances of being hired. In many ways, an interview is akin to marketing a product. In this particular case, the interviewee is viewed as the product. With that in mind, the relevance of having the best image possible cannot be overstated. In her article, Professional Polish, Sarah Webb reviews the Dos and Donts of what to wear to a job interview. In the words of Webb (2009), it might be wrong to judge a book by its cover, but during a job interview, employers typically have insufficient information, so they tend to use what they have. As the author further points out, if an interviewee does not appear meticulous in the way he or she is dressed, it would be unlikely for an employer to assume that such an individual is meticulous in his or her work. Webb points out that according to Urman, a classic colored suit would be regarded appropriate for both men and women interviewing for a variety of jobs. Colors such as dark grey or dark blue are acceptable in this case. For men, such a suit should ideally be paired with a button-down shirt and tie (Webb, 2009). On the other hand, women according to Webb (2009) should ideally pair a suit with a collared blouse or a top with a high scoop-neck or V-neck shirt. Further, women should avoid wearing skirt suits that are too short. The author recommends that the length of skirt suits be below theShow MoreRelatedDressing for Success1566 Words   |  6 Pagesshouldn’t matter, but truth is they do. In a picture-perfect world, at one’s place of work a person would only be judged based on the quality of their work. Too bad that’s not exactly how the world around us works today. No matter where you are whether it be a store, school, an interview or work someone will always be judging you on your appearance. The way one decides to dress every morning, reflects how they feel, especially how they feel about their job. If someone takes their position seriouslyRead MoreDifference Between Business Professional And Business Casual Attires1239 Words   |  5 Pagescomplete an interview. This manual will provide some important background knowledge on the interview process. It contains information on the difference between business professional and business casual attires , the â€Å"do’s† and â€Å"don’ts† of interview attire (supplemented by visuals), and the different types of interviews. For clarity and consistency, the best way to use this manual is to read it from beginning to end and to refer back to it to answer any remaining questions. PURPOSE OF AN INTERVIEW InterviewsRead MoreLet Me Start By Telling A Interview Essay1433 Words   |  6 Pagestelling a short story about someone I know. She spent weeks applying to jobs, and one afternoon, she got a call from her number one choice asking for an interview. While at the interview, she was asked several questions about her prior education and qualifications. The boss was very impressed with what he had heard, and he told her that her interview was the best one he has had in years. At the conclusion of the interview, the boss stood to shake her hand; however, when she stood to return theRead MoreWhat Do Tattoos And Piercings Affect The Perception That Prospective Employers870 Words   |  4 Pages What does a professional Medical Assistant wear to work? How about to an interview? And how do tattoos and piercings affect the perception that prospective employers, fellow employees and patients form about an applicant? Manner of dress and personal appearance present a lasting first impression that can counterbalance an outstanding resume, and can make or break the chance to gain employment in the medical field. At Carrington College the dress code includes grey scrubs with the CarringtonRead MoreTips In Fashion882 Words   |  4 Pagesinitial feeling of something new can feel uncomfortable. But we all need to step outside of our comfort zone at times in order to discover something new – and finding out who we really are as human beings. So, if you are looking to update your style and do something different, here are a few tips to help you get started. These tips will guarantee you experiment without fear and while still maintaining a comfortable and personalised style. Find your ideal fashion muse You should start by finding a fashionRead MoreFirst Impressions1450 Words   |  6 Pagesinto your life. First impressions for your education consists of your teachers or classmates when you are taking a class. First impressions on employment go from your current co-workers, boss, and former employers. The are very significant in job interviews. First impressions are important, but are not always the final word. First impressions from the social perspective is the issue at hand, when viewing the importance of first impressions, and then taking in account the environment that one isRead More First Impressions Essay1434 Words   |  6 Pagesinto your life. First impressions for your education consists of your teachers or classmates when you are taking a class. First impressions on employment go from your current co-workers, boss, and former employers. The are very significant in job interviews. First impressions are important, but are not always the final word. First impressions from the social perspective is the issue at hand, when viewing the importance of first impressions, and then taking in account the environment that one isRead MoreProfessional Presence Essay1630 Words   |  7 Pages Lashonda Smith Unit 7 Assignment Professional Presence Kaplan University UNIT 7 ASSIGNMENT 1 In Unit 7 we have been looking at group cultures in the workplace and identifying who they are there. As well as what makes you part of what group. In learning this I have learned, every work field and workplace has different work group cultures. The dental field is no different there are a lot just in the office everyday. The term culture means: specific set of social, educationalRead MoreJob Interview Questions and Sample Answers1444 Words   |  6 PagesAds Strong Interview Answers www.InterviewSuccessFormula.com The 3 Things You Should Never Say in a Job Interview. Check Them Out! Best Interview Answers www.InterviewAdvisers.com Secrets to Help You to Get Hired in Your Next Job Interview. Start Now! The Best Interview Answer CareerConfidential.com/FreeEbook Answers Top 50 Interview Questions DownLoad Free Ebook Now. See More About job interview questions and answers job interviews interview questions job interview tips Ads How To Speak EnglishRead MoreHow to Ace an Interview1558 Words   |  7 Pagesreparation A good interview is vital to your scholarship application. Its an opportunity to supplement your credentials with the kind of impression that cant be put on paper. However for most, interviews are a major source of stress. Keep the anxiety level under control by thinking ahead and following these tips from a scholarship expert. Before the interview you should: Research the organization and its business sector thoroughly to get a good idea of their background - look at their web

Analysis Of Under The Influence Essay - 1141 Words

Nicole Fritz Professor Kacel English 121-049 2 November 2016 â€Å"Under the Influence† a Summary/Response Essay In the essay â€Å"Under the Influence,† Scott Russell Sanders uses his recollection and metaphors to portray an image of his father’s drinking customs. While certain people believe that children who are raised in a home with a drunk often follow in their footsteps, Sanders did the paradoxical and became a man whom his father was not. Although nothing but disappointment was demonstrated throughout the manuscript, Sanders made a connection with himself and his father. The relation contrived was his father s afflicting dependence for alcohol and his uplifting addiction to working. Although plentiful children suffer from growing up with a guardian who has an addiction obstacle, Sanders overcame his misery by concentrating on himself and becoming a â€Å"workaholic†. Because Sanders was a virtuous child when he came across dissatisfying experiences with his father, he was still apprehensive of the behavior that was occurring. Considering Sanders father comprehended that he had a dilemma with the consumption of alcohol, he tried to make it as enigmatic as possible, â€Å"he stashes the bottle or can inside his jacket, under the workbench, between two bales of hay, and we both pretend the moment has not occurred†(1). The addiction was prominent to the children and the wife, but Sanders felt as if the alcoholism was his negligence, â€Å"I am forty-four, and I know full wellShow MoreRelatedAnalysis Of Under The Influence By Scott Russell Sanders1022 Words   |  5 PagesFrom a brief reading of â€Å"Under the Influence†, by Scott Russell Sanders, one can understand being shamed and being condemned for actions that is not their own fault, but instead brought upon themselves as a consequence of others. Son of an alcoholic, Sanders wa s a deprived man, who believes himself--a criminal. However, the crime, which he has set in stone is a debt that can truly never be fulfilled, because the victim is already dead. To exact life into the meaning over Sander’s adversity is toRead MoreAnalysis Of `` Under The Influence `` By Scott Russell Sanders Autobiography1583 Words   |  7 PagesWhen we analyze Scott Russell Sanders’ memoir â€Å"Under the Influence,† using the notion of betrayal Patricia Hampl establishes in her memoir â€Å"Other People’s Secret,† we discover that â€Å"Under the Influence,† rather than being a breach of trust, is instead Sanders’ attempt to redeem his drunkard dad’s character. Patricia Hampl, in her memoir, recounts what she calls â€Å"betrayals† that she has committed against people—ranging from her friends to someone as close as her own mother— whom she writes about inRead MoreFilm Analysis and Different Viewpoin ts on A Woman Under the Influence, and Wanda2555 Words   |  11 Pagesand thematic motifs may differ from director to director, [but] the overall functions of style and theme remain remarkably constant in the art cinema as a whole.† (Bordwell â€Å"The Art Cinema as a Mode of Film Practice†) For example, A Woman Under the Influence (1974) and Wanda (1970) are formally very different but both develop portraits of irresponsible mothers within the socio-historic context of the decline of the Baby Boomers and the trauma of the Vietnam War. Bordwell’s assertion is a simpleRead MoreResearch on the Influence of Informatization1698 Words   |  7 PagesRunning head: RESEARCH ON THE INFLUENCE OF INFORMATIZATION 1 Research on The Influence of Informatization On The Accounting Theories and Practices and Real-time Control in China Yang Lu Fairleigh Dickinson University RESEARCH ON THE INFLUENCE OF INFORMATIZATION 2 Abstract The 21st century is an information age of rapid development and the computer is more and more widely used in everyRead MoreMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 Pagesstrategic influences, cultural diversity, or the technological advancements has increased. Therefore, while launching the new products or assimilating the innovative change in the business processes or services, the requirement of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and theRead MoreUse the Stakeholder Model of Business Environments to Critically Examine the External Environment of Asda Wal-Mart as Outlined in the Case Study That Follows.1219 Words   |  5 Pagesenvironments to critically examine the external environment of Asda Wal-Mart as outlined in the cas e study that follows. Each organisation has a unique external and internal environment that has unique impacts on the organisation. A stakeholder’s analysis categorises that environment determining whether an organisation or a person has any low or high interest and power over the business. Based on The Asda Wal-Mart case study, stakeholders are consecutive: HIGH INTEREST LOW INTEREST H I G Read MoreFrameworks And Models That Facilitate The It Strategy Planning Process Essay1466 Words   |  6 Pagescombinations of models are best suited for facilitating the IT strategy planning process. It was found that PEST is resource intensive and of limited use unless used in combination with SWOT. Porters Five Forces model is good for helping predict the influence of a new technology in a market, however does suffer from being overly simplistic. Also found was that many of the internal based frameworks focus only on one particular area, for instance the users, or the company vision. They were found to be usefulRead MoreSynaptic Geotechnical Factors Influence The Standard Penetration Test Results Of Sand Soilss1174 Words   |  5 PagesIn fact, synaptic geotechnical factors influence the standard penetration test results of similar sand soils. Frequently, testing procedures attribute part of these mutations. Therefore, normalizing the results to a standard rod energy ratio usu ally eliminate such procedures quandaries (e.g., Skempton, 1986). Moreover, changes in test methods, samplers, hammers, and rods lead to corresponding variances in N values due to the generated energy losses. Numerous researchers (e.g., Daniel et al., 2003Read MoreCinderella -Analysis1058 Words   |  5 PagesRhetorical Analysis: Cinderella Cinderella’s story is undoubtedly the most popular fairy tale all over the world. Her fairy tale is one of the best read and emotion filled story that we all enjoyed as young and adults. In Elizabeth Pantajja’s analysis, Cinderella’s story still continues to evoke emotions but not as a love story but a contradiction of what we some of us believe. Pantajja chose Cinderella’s story to enlighten the readers that being good and piety are not the reason for Cinderella’sRead More Levels Of Analysis And The Stu Essay1546 Words   |  7 Pages Three levels of analysis, each with its own distinct strength, reveals three different ways of understanding international relations. The first states that all nation-states behave similarly, the second emphasizes the unique internal factors of a nation-state, while the third level of analysis focuses on the individual deciding a stateamp;#8217;s course of action. Each level of analysis is useful in the study of international relations. Indeed, used all together, it is not long before arriving

Essay on Living in George Orwells 1984-Today - 3839 Words

Living in George Orwells 1984-Today George Orwells horrendous yet prophetic vision of the future in his novel, 1984 has come and gone. In this nightmarish novel, Oceania, where the story takes place, is the perfect depiction of Negative Utopia in which the government is in total control of their citizens. They control every aspect of their life. From the smallest things as the clothes their citizen wore on a daily basis to the person they were allowed to marry to their thoughts. Freedom of choice and thought was unquestionable and was not allowed and anything or anyone that went against this principle or resisted oppression was completely suppressed themselves. Now, under our current government there are a lot of similarities†¦show more content†¦It is because we are living in an oligarchic nation. Merriam defines oligarchy as government by the few; a government in which a small group exercising the control esp. for corrupt and selfish purposes (oligarchy). This means this country is controlled and ran by a sm all group of individuals just like in 1984; in essence true democracy also never existed in this country because of the stated information above. In order to control and manipulate the demeanor of the mass population inhabiting Oceania, the reign Party created four main branches which helped influence and virtually watched over and controlled the people. The entire apparatus of the Party was divided into four Ministries: the Ministry of Truth, which concerned itself with news, entertainment, education, and the fine arts; the Ministry of Peace, which concerned itself with war; the Ministry of Love, which maintained law and order; and the Ministry of Plenty, which was responsible for the economics affairs.(Orwell 4). In retrospect, the United States foundation is made up of three similar branches/ministries and it is an on going process which our current administration uses and they are: Executive branch, which is headed by the President of the US, who is the Commander in Chief (controls the US Armed Forces). The President is empowered to sign or veto bills passed by Congress, negotiate treaties, and appoint a cabinet; the judicialShow MoreRelatedAnalysis Of George Orwell s The Great Gatsby 1285 Words   |  6 PagesMack Allen Mr.Booth Period 6 English 12/3/14 Author Study of George Orwell George Orwell was a literary tactician who won two major awards because of hia advanced and intriguing use of propaganda. At first glance, his books appear to be stories about animals, however, they contain much deeper and influential meanings. Orwell is most recognized for his portrayal of dystopian societies and how they parallel present society. Through intense allegories, Orwell unintentionally crafted novels that areRead MoreExamples Of 1984 By George Orwell971 Words   |  4 Pagesparallels would be the high end satiristic novel written by George Orwell 1984. From the communistic entity, the forced working ability, and economic lead by a man who takes on the persona of god; this short novel represents the american culture and many cultures or what they can or will become. This story is a warning of what human beings are, at the highest dystopian standpoint. In introduction, The foresight behind George Orwell’s book ‘1984’ was remarkable. Written in 1949, it was claimed as a kindRead MoreThe Works of George Orwell1347 Words   |  5 PagesGeorge Orwell How did George Orwell, an author who died over 50 years ago, suddenly rocket to the top of the best sellers list? George Orwell was able to show peoples all over the world about dangers that not only pertained to people of his time period but to multitudes of future generations. He used his literary knowledge to write books that were incredible influential in both their literary skill and the message they portrayed. George Orwell greatly influenced British society through his literaryRead MoreLiterary Context Of Dystopian Literature1746 Words   |  7 Pageseven Aldous Huxley’s Brave New World, published in 1932. However, it is in George Orwell’s 1984 that a truly horrific dystopian world is portrayed. Full of torture, misery, fear and repression, Orwell manages to manipulate and distort the idea of utopia and instead creates a place in which humans have no control over their own lives. The part of 1984, which is so compelling and interesting, is the fact that the people are living in a dystopian world without even knowing they are. Behind the mandatoryRead More1984 Analysis Essay631 Words   |  3 PagesHistory and 1984 War is peace. Freedom is Slavery. Ignorance is strength. In George Orwells 1984, a light is shining on the concept of a negative utopia, or dystopia caused by totalitarianism. Totalitarianism is, a form of government in which political authority exercises absolute and centralized control over all aspects of lifeÂ… and any opposing political and/or cultural expressions are suppressed. Having lived in a time of totalitarianism regime, Orwell had a firsthand account ofRead MoreGeorge Orwell s Dangers Of Power Through A Totalitarian Government1186 Words   |  5 PagesWhile writing 1984, George Orwell strongly displayed the theme of the dangers of power through a totalitarian government. Not only were Orwell’s ideas of corruption in an all-powerful government portrayed in his novel, 1984, but comparisons can be made with the story’s points of a spying authority, keeping the lower class ignorant, and an unscrupulous corporate influence with America’s power-heads today. Big Brother could be considered the main antagonist of George Orwell’s 1984. Serving as aRead MoreGeorge Orwell s Brave New World1601 Words   |  7 PagesThroughout time numerous individuals have attempted to predict what the future holds for our society. If one was to narrow their focus on the past century they would see the works and predictions of Aldous Huxley and George Orwell. Both Huxley and Orwell, as one could infer, composed novels that describe future societies and their inner workings. Aldous Huxley, author of Brave New World, where members of society originate from a lab and who’s lives are pre-determined by the controllers. The controllersRead MoreThe Themes Of 1984 And George Orwells 19841237 Words   |  5 Pages In many ways, George Orwell used real problems in the world to write his novels. Orwell lived through many events that inspired some of the main topics in his book, 1984. In 1984, George Orwell illustrates what a totalitarian society would be like. At the time that he wrote this book, many citizens of England were afraid of their government having too much power over them. Orwell wrote 1984 to warn the public of what a powerful government can lead to. Even currently, 1984 can be related to differentRead MoreWe Are Living 1984 Today668 Words   |  3 PagesWe Are Living 1984 Today Today’s society is predicted as living in a world George Orwell envisioned in 1984. The system Orwell invented is compared to what the United States government is capable of doing. Government control of society is an essential subject due to the current mind set of the world today. In 1984, George Orwell represents how Big Brother is compared to today’s government, showing the consequences and dangers of a government with unlimited surveillance power. Big Brother isRead MoreTotalitarian Governments in 1984 by George Orwell1578 Words   |  7 PagesThis is what it is like to live in George Orwell’s 1984. Orwell tells a story about what he thought the world would be like in forty years. He predicted the world to be a world of totalitarian rule in which there are only three super countries. One of those countries was called Oceania, where the main character, Winston, lives. Winston is a outer party member that works in the ministry of truth where he rewrites the past. Winston realizes what he does ‘for a living’ is wrong and starts writing his

Class or Mass free essay sample

Should Neptune launch a mass-market brand? Excerpted from HBR Case Studies: Class — or Mass? , by Idalene F. Kesner amp; Rockney Walters. Reprinted with permission from Harvard Business Press. All Rights Reserved. Should Neptune launch a mass market brand? Heres the case of an organization reassessing its strategic priorities when faced with working capital pressures due to capacity being higher than demand, and this has led to a reassessment of its growth strategy . Neptune is under serious threat of facing a stall point because of a situation of price premium captivity . We therefore believe Neptune should launch a mass market brand, for unlocking new growth opportunities beyond its current franchise, and not just for tactically tiding over the temporary crisis. Following are strategic growth opportunities that can be unlocked with a mass market brand. It is however imperative that Neptune opts for a differentiated business model for the mass segment to mitigate any cannibalization threats from its current core business. We will write a custom essay sample on Class or Mass or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Growing the seafood category Ironically, the vision of the companys founder was to sell some of the fish so low so that more people would eat sea food . As the company grew bigger, it set a narrower category definition for itself as the best seafood in the water planet . Neptune can grow the seafood category and get a disproportionate share of it by inducing a shift from mass affordable meat products through a better value proposition like a healthier food at the same price . This is also likely to find common cause with ASPD because it gives its members an opportunity to grow and emerge stronger with an aggressive pricing strategy. Upgrading from unbranded seafoods While it is not explicitly mentioned in the case, but there could be an opportunity to trade up consumers from unbranded seafoods. Neptunes turnover of $820 million represents only a 4% share of the $20 billion seafood business. Given that Neptune is the 3rd largest player in the category, it would be reasonable to assume that there is a significant consumption of unbranded or quasi-brands that are priced at the lower end which the mass brand can unlock through brand based value proposition why buy anything when you can buy Neptune. Growing the consumer franchise Currently only 34% of Neptunes sales come from consumers directly with 66% coming from indirect customers. Growing consumer sales will enhance brand equity because these consumers will choose Neptune as a brand (as opposed to choosing a restaurant to eat in) and will credit the quality of the seafood to the brand (unlike the restaurant goers who will credit the quality of the seafood to the restaurant). A mass market brand can help increase the consumer franchise and with the least cannibalization if done in conjunction with the category growth strategy. In order for Neptunes mass market strategy to be sustainable and profitable, 2 key issues will need to be addressed: Brand Endorsement : While it is essential to give the new brand the equity support of Neptune, there should be some distance maintained between the two to mitigate cannibalization and equity dilution risk. Hence, an endorsee brand approach (Healthy Eats from Neptune) could work better than a straight varianting approach like Neptune Silver. Cost Structure : Reducing cost structure while maintaining acceptable quality would be key to sustainability of brand investments and profitability , especially in light of the margin pressures which exist even in the premium business. A serious look into the entire supply chain network and costs is therefore warranted for both the business models in order to propel Neptune into the next virtuous cycle of profitable growth. Case Study Analysed by Saugata Gupta, CEO -Consumer Products, Marico. The author would like to acknowledge the contribution of Sushrut Pant, Category Head, Marico.